Capabilities

Our breadth of experience touches nearly every corner of the F+B industry, with a focus on providing meaningful insights and actionable strategies. We help bring clarity to the questions currently challenging your team… and the questions you hadn’t thought to ask until now.

Stacks of individual paper documents with sticky notes on an office desk, background featuring office ceiling lights
Abstract design with a central orange circle surrounded by green dots on a white background.

“How can I leverage industry, trend and consumer insights to make more informed decisions?”

  • Primary + Secondary Research 

  • Trend Identification + Analysis

  • Brainstorming Sessions

  • Comprehensive Data + Asset Analysis 

  • Competitive Landscape Analysis

  • Social Listening

  • See Available Grey Matters Reports

A watercolor palette with circular wells of pink, blue, green, yellow, and orange paint, with a brush resting on the orange paint.
Abstract circular design with mustard and dark green colors, featuring concentric circles and a dot, on a white background.

“How do I inspire my team or my customers to think more creatively?”

  • Sales Presentations

  • Innovation / Ideation Sessions

  • Custom Strategy Workshops

  • Trend Tastings

  • Food & Beverage Immersions

  • Brand Identity Workshop

  • Experiential Trend Workshop

  • Retail “Safaris”

A man speaking into a microphone to a large audience in a lecture hall or conference room.
Abstract logo with green and orange shapes

“How do I position our business as a thought leader?”

  • Content Development + Strategy

  • Experiential Pop-Ups

  • Client Immersions

  • Culinary Event Support & Ideation

A small round dish with a red, yellow, and blue patterned border, filled with fried pieces of food, placed on black and white Japanese newspaper advertisements, including images of people and text.
Abstract leaf pattern with a central gold shape surrounded by green leaf-like forms on a white background.

“How do I ensure our product line or menu is evolving for the future?”

  • Concept Testing + Refinement

  • Culinary Innovation Lab

  • Menu Engineering + Design

  • Customer Experience Enhancement / Secret Shopper

  • Financial Audits

IN OTHER WORDS

“I have had the pleasure of working with Maeve Webster and Mike Kostyo of Menu Matters for years—first as trusted colleagues, and now as trusted friends. Their industry knowledge and connections are truly unparalleled. What sets them apart is their ability to take deep insights and translate them into smart, sensible and actionable strategies for brands and marketing boards.”