2020/21 Trends Forecast Report
Shifting Sands Forecast: Trends Shaping the Food & Beverage Industry in 2020/21
A Culinary Tides, Inc. report with contributions from Menu Matters
Release Date: 3/25/20
2020/21 predictions explore:
- Government – cybersecurity, plant proteins, obesity, cannabis, GMO
- Technology – narrowcasting, order, delivery, GMO, robotics, packaging, cellular agriculture
- Health – microbiome, active aging, protein plus, nootropics, lifestyle diets, cannabis
- Consumers – clockless eating, transparency, invisibly healthy, path to purchase, Climatarian
- Travel – digital detox, climate neutral, dark travel, cross-generational, self-care, second cities
- Beverage – infused ice, zero proof, seasonal, plant milk, fermented, sour beer, florals, functional, tea/coffee-infused, and regional global
- Flavor & Cuisine – micro ethnic, plant-based, pickled, alternative flours, wild game, cannabis, foodceuticals, fruit and vegetable wallflowers
As part of our ongoing work, we have been tracking the political and economic unease here and abroad, well before the onset of COVID-19. What the spread of COVID-19 has caused, is an amplification and acceleration of the Tide that was already rolling in. It’s no less significant for its abruptness and shock value, but pandemics can have the effect of shaping and altering the trajectory of already identified trends.
It can be difficult to know which trends are most likely to rise above the noise over the next 12 months as the situation is still very much in flux. It can be even more confusing trying to decide which will resonate most with your brand and customers. This report’s forecasts offer insight into how and why the current climate will affect trends for 2020/21. We help you navigate, trend by trend, what to expect during the immediacy of this crisis and what the long-term effects could be in shaping the future of these trends. Understanding that a trend is coming is only valuable if you know how to strategically leverage it.
This report is a cross-analysis of 214 prediction lists for 2020 put forth by 162 industry experts. In all, more than 1,700 individual predictions were evaluated for their potential during the coming year, however, only well-supported predictions were included in the final report. All trends in the report are anticipated to remain in focus throughout 2020 and into the first quarter of 2021.
The trends are broken down by macro and micro families, which help to establish their strengths and links to other existing trends. Gap analysis was performed to identify overlooked trends that were considered critical to the overall forecast picture by Culinary Tides, Inc.
Strategic analysis accompanies the forecast to reveal pathways for creating approaches and products which align with consumers. This help to translate an array of fragmented trend lists, into actionable strategic intelligence.
Discover Navigation charts with “Ah-Ha Moments” you can use to navigate trends affecting your playground. The trends are broken down by macro and micro families, which help to establish their strengths and links to other existing trends. Gap analysis was performed to identify overlooked trends that were considered critical to the overall forecast picture by Culinary Tides, Inc.
Knowing which trends best fit your brand, which will resonate most with customers, and how long they will they stick around can clear a path for meaningful innovation. Understanding how these trends came to be and what is pushing them into the spotlight can help move you to a calmer, more confident position for strategy development.
The 2020 was created in partnership between:
This report reveals drivers for food industry trends through 2020/21:
- Food Safety
- Virtual Safety
- Food & Beverage Preparation
- Social – Connectedness
- Cognitive Function
- Control, Safety, & Security
- South America
- Central America
- North America
- Middle East
- Themed Travel
- Experiential Travel
- Setting & Experiences
- Wine Regions
- Wine Styles & Varietals
- Cocktails & Spirits
- Beer, Cider, & Hard Soda
- Add-Ins & Preps
- Meal Types & Setting
- Foods & Flavors
- Regional Cuisines & Factions
Order Before 3/25/20: $2995
What you get:
• Report PDF
• Executive summary
• Navigation charts
• Link diagrams
• Macro and micro trend tables
• PowerPoint Presentation
• Report utilization phone support for 2 months following purchase