Trends Forecast Report 2022

2022/23 Trends Forecast Report

Shifting Sands Forecast: Foresights Shaping the Food and Beverage Industry in 2022/23

A Culinary Tides, Inc. report with contributions from Menu Matters
Release Date: Available Now

What the spread of COVID-19 and Inflation onset have caused, is an upending of key drivers and trends. It can be difficult to know which trends are most likely to rise above the noise in the New Year. It can be even more confusing trying to decide which will resonate most with your brand and customers. This report is a cross-analysis of 237 prediction lists for 2022 put forth by 187 industry experts. In all, more than 1,600 individual predictions were evaluated for their potential during the coming year, with only the most well-supported predictions included.

2022/23 predictions explore:

Government – cybersecurity, plant proteins, obesity, cognitive & immune function, cannabis
Technology – e-commerce, BOPIS, frictionless stores, robotics, packaging, cellular agriculture
Health – microbiome, cognitive function, protein plus, nootropics, immunity, cannabis
Consumers – phygital, transparency, invisibly healthy, path to purchase, reductarian
Beverage – zero proof, plant milk, regional global, waking up the senses, functional
Food – plant-based, global comeback, foodceuticals, animal/plant hybrids, automation
Travel – digital detox, climate neutral, dark travel, self-care, nomads, food trails

The trends are broken down by macro and micro families, which help to establish their strengths and links to other existing trends. Overlooked trends were identified and added to the report by Culinary Tides, Inc and Menu Matters. Discover Navigation charts with “Ah-Ha Moments” you can use to navigate trends affecting your playground. Each chart focuses on evolving consumer drivers to help focus messaging and products as the year unfolds. By utilizing streaming intelligence techniques, the forecasts anticipate upcoming changes to trend and consumer behavior patterns that will emerge throughout 2022 and into 2023. This helps to translate fragmented trend lists, into actionable strategic intelligence. Knowing which trends best fit your brand, which will resonate most with customers, how long they will last, and where they are headed next can clear a path for meaningful innovation.