2021/22 Trends Forecast Report

Shifting Sands Forecast: Trends Shaping the Food Industry in 2021/22

A Culinary Tides, Inc. report with contributions from Menu Matters
Release Date: February 2021

What the spread of COVID-19 and Recession onset have caused, is an upending of key drivers and trends. It can be difficult to know which trends are most likely to rise above the noise in the New Year. It can be even more confusing trying to decide which will resonate most with your brand and customers. This report is a cross-analysis of 200 prediction lists for 2021 put forth by 175 industry experts. In all, more than 1,600 individual predictions were evaluated for their potential during the coming year, with only the most well-supported predictions included.

2021/22 predictions explore:

  • Government – cybersecurity, plant proteins, obesity, cannabis, GMO
  • Technology – narrowcasting, order, delivery, GMO, robotics, packaging, cellular agriculture
  • Health – microbiome, cognitive function, protein plus, nootropics, immunity, cannabis
  • Consumers – clockless eating, transparency, invisibly healthy, path to purchase, climatarian
  • Travel – digital detox, climate neutral, dark travel, isolation, self-care, safe cities
  • Beverage – zero proof, snackified, plant milk, tea/coffee infused, regional global
  • Food – micro ethnic, plant-based, alternative flours, peasant food, foodceuticals, wallflowers

The trends are broken down by macro and micro families, which help to establish their strengths and links to other existing trends. Overlooked trends were identify and added to the report by Culinary Tides, Inc and Menu Matters. Discover Navigation charts with “Ah-Ha Moments” you can use to navigate trends affecting your playground. Each chart focuses on evolving consumer drivers to help focus messaging and products as the year unfolds. By utilizing streaming intelligence techniques, the forecasts anticipate upcoming changes to trend and consumer behavior patterns that will emerge throughout 2021 and into 2022. This helps to translate fragmented trend lists, into actionable strategic intelligence.

Knowing which trends best fit your brand, which will resonate most with customers, how long they will last, and where they are headed next can clear a path for meaningful innovation. Understanding how these trends came to be and what is pushing them into the spotlight can help move you to a calmer, more confident position for strategy development.

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The 2021/22 report was created in partnership between:

Suzy Badaracco,

Maeve Webster,

This report reveals drivers for food industry trends through 2021/Q1 2022: